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Marketing in a week 3rd edition (IAW)

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    Available in PDF - DJVU Format | Marketing in a week 3rd edition (IAW).pdf | Language: ENGLISH
    Eric Davies (Author), Barry Davies (Author)

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Whether you are part of a small business or a multi-national company, effective marketing is essential for long-term success. This manual explains the ideas behind the marketing process and how they can be applied. Topics covered include: devising a marketing plan: constructing your marketing plan: using marketing research: segmenting your market: meeting your customer's needs: and increasing sales through marketing.



This third edition has been fully revised and updated for the 2002 series relaunch.
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*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.

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Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes

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